Smilebox Inc. Announces Retail Availability of Its Leading Photo Service

REDMOND, WA -- 03/05/09 -- Smilebox Inc., a leader in photo sharing and preservation, announced today the immediate retail availability of its popular service at select retailers nationwide. Smilebox is currently available at Fry's and Office Max stores and at Amazon.com for $39.99 for the Smilebox software, perpetual ownership of more than 800 design templates and a one-year subscription to its premium service. A six-month version of the same offering will be available at Target for $19.99 beginning in May 2009. Additional retail stores will be announced shortly.

"More than 6 million people have installed Smilebox and our new retail product now gives us yet another way to extend our reach to families nationwide through popular retailers such as Target," said Andrew Wright, founder and CEO of Smilebox, Inc. "Our next-generation approach to combining the convenience of a desktop application with continuous online updates gives retail customers access to fresh designs that are updated weekly and can be emailed, posted to a blog or social media network, printed or burned to a DVD."

Smilebox was brought to the retail channel through a partnership with Encore Software, the leader in Desktop Publishing Software with top-selling brands such as The Print Shop® and PrintMaster®. Cal Morrell, President of Encore, stated, "We are excited to enter into this partnership with Smilebox. This year we are aggressively pursuing new publishing partners as well as expanding our print/photo sharing business and the Smilebox partnership squarely addresses both strategic agendas."

Smilebox lets customers quickly turn life's moments into digital creations to share with others or save for themselves. Users can simply drag and drop photos and videos into animated templates, personalize them with music and words, and share them via email, free ecards, blog or print. The Smilebox catalog features more than 800 slideshows, greeting cards, photo albums and scrapbooking designs for every occasion from leading providers such as Making Memories, K & Company, Anna Aspnes, Design By Dani, as well as the Smilebox Studio design team. Smilebox distribution partners include Hallmark Cards Inc., Hewlett-Packard, NBC Universal Inc., Lifetime Entertainment Services, and Rogers Media Inc. Smilebox is available for the PC and Mac platforms.

About Encore:

Based in Los Angeles, CA, Encore® is a wholly-owned subsidiary of Navarre Corporation, and a leading retail software publisher. As a result of strategic licensing agreements, the company publishes a broad range of award-winning utility, entertainment, education and productivity software titles. Publishing brands include H&R Block®, Hoyle®, Smilebox®, Marine Aquarium, Family Tree Maker®, 3D Home Architect®, Advantage, Wheel of Fortune® and Jeopardy!®; as well as the Riverdeep family of brands including The Print Shop®, PrintMaster® and Mavis Beacon Teaches Typing®. Many of these products and others are available at http://www.broderbund.com.

About Smilebox Inc.:

Founded in 2005 by Andrew Wright, Smilebox is the leading way friends and families share and preserve special moments in their lives. Since the service's launch in June 2006, more than 6 million people have installed Smilebox to date and more than 50 million Smileboxes have been played back worldwide. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (greeting cards, ecards, slideshows, scrapbooks, photobooks and postcards) and all sharing methods (email, print, burn to DVD, blog and post). Smilebox is a privately held company and headquartered in Redmond, Washington.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are the property of their respective owners.

(Editor's Note: To schedule an interview with Smilebox founder and CEO Andrew Wright or to receive an evaluation account for the premium Smilebox service, please contact tamese@smilebox.com.)

Contact:

Tamese Robinson
Smilebox, Inc.
425-881-9475 ext. 216
Email Contact

Yannis Dosios
Smilebox, Inc.
425-881-9475 ext. 222
Email Contact

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